Why we use Email marketing
Today, in the digital world, nothing delivers results as the Email Marketing software. It is fashionable as Facebook and not as sexy as the iPhone, but without a doubt is the most powerful and effective tool for marketers today.
More and more companies of all sizes and items that use this powerful tool to get an economical, effective, quick and measurable to their customers, both in Colombia and in the world.
The Email Marketing software is the backbone of any digital communication. In some cases, the only means of communication used by some companies in Latin America today.
Why Email Marketing software Works
1. Build trust: People open emails from people you know and trust. That is the key to successful email marketing softawre strategy, achieve win the trust of its customers and that happens to be known, so mutual.
2. It is more effective: It is a very effective in driving traffic Online (Web Site) or Offline (to your store or outlets) and also build a relationship with them over time, generating loyalty and trust. Because we can generate track and know who and how many opened their email marketing campaign, read, clicked and where, we know what motivates them and what deters you perform an action that previously defined as desired.
3. Start the conversation: Generally, all channels of communication to which one is accustomed to generate communications in your company, products and services are just one way.
The Email Marketing software by contrast, open dialogue, generating the confidence to maintain a relationship over time.
4. Generate more and better sales: Unlike any media, email marketing software generated in the short term, increase sales and further enhances average selling because it can communicate offers targeted to those who believed in his company in the past, ie existing customers.
5. Educate customers: Unless your product is a commodity, ie has nothing to do one, you can achieve real competitive advantages to educate customers on the value and differentiation of its products against its main competitors Marketing through email. The more you can educate your customers, you can add more value to your brand, becoming positioned as the industry benchmark in which it participates, as a real authority on the subject.